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Food Exhibitions

PROJECT NAME
QLD State Government Community Education Displays
PROJECT TYPE
Interpretive and Educational Displays

PROJECT SCOPE

Design, fabrication and installation of custom exhibition stands for various global food companies. These displays are produced for major expos as well as critical brand launches. 

WHY WAS FOCUS CHOSEN?

The grocery retail industry in Australia is a multi-billion dollar competitive space where brands are constantly contending for shelving positions and the consumer’s loyalty and money. At each of these events every brand wants to get the retailer on board to feature their products – they need to do something to stand out from all other products in their field. Focus is engaged by a number of massive brands because of our ability to create captivating and interactive themed display spaces.

DESIGN AND CONSTRUCT CHALLENGES

Taking the ‘big idea’ of a new promotion, or the point of difference that a brand is trying to express and turning it into a 3D experiential marketing space is always a creative challenge. The Focus team choose apply their interpretive design skills to the exhibition environment and ‘tell the brand story’.

THE RESULT

With meticulous planning and project management, the Focus team has delivered every project on time for the past 4 years. The team has worked with each individual client to ensure that the budget is closely managed, providing excellent value for money.